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Voice of the B Corporation Community


Best for the World 2017: Leap

CD: What does being on the Best for the World list mean for your company?

Firstly, one excited design studio team! Although not being able to jump on social media as soon as we heard and tell the world is taking some getting used to.

Being a certified B Corp alone was amazing and such a good feeling of the right sense of place for our team and studio but to become a Best for the World is so special and such a surprise.We strongly believe in the B Corp movement and the power that ALL businesses have to help solve  environmental and social problems our world faces.

Our hope is this will give us further traction for business for good as we hope to grow the B Corp movement in our own area and beyond. We're all in this together after all and we all need to be Best for the World with or without being honoured. For us, ultimately we are thankful and honored and full of gratitude that our creative gifts are able to make a difference whilst we make a living and to be among the top 10% in the world.

CD: What practices has your company implemented that has helped you become Best for the World?

We have complete financial and environmental transparency and our systems are open to our team members. We have Team 'pauses' to reflect on where we are, where we have come from and where we are going. In 2016 our 'pause' was based in Barcelona where we learn't, shared, lived, celebrated and explored together at the amazing OFFF Festival.

We offer profit share on a quarterly basis for all team members, self management and empowerment to 'be the change' within our studio.Each team member can instigate new direction and challenge our studio to be better. We also offer flexible working (although our team seem to want to always be in the studio even though I say working remotely reduces carbon impact and they can have more time not commuting!), progressive salaries, a time out gift of £50 per person per year when they take time out to spend how they like on themselves, family, partner or even donate... they record what they do so we can show it in our next impact report. 

CD: In what ways does the company include and consider your stakeholders in achieving your mission and having a positive impact? How has it contributed to the company fulfilling its mission?

We engage all in an ongoing conversation of continuous improvement that informs our decision making, and helps us continuously improve and make progress towards our social and sustainability commitments as well as legacy for future generations. We always ask before and after WHY, and what does it mean to them, we ask on their perception of a 'business for good' and it's added to us showing ourselves more, being as transparent as we can, being a B Corp however makes this so much easier, its real, its monitored, assessed and reported and we're out there with all others being a business for good.

And for me, I love questions, to ask them but also to be questioned and we've found that organisations of all levels are asking the right questions because of who we are and how we are certificated. I/we love they want to know more, it inspires us to do more! For instance, as small as this is, I wanted to find better eco toilet roll for Leap and one that doesn't use single use packaging. We found Who Gives a Crap - just our sort of company (not a B Corp yet), 50% of profits go to wateraid, and it's 100% recycled and it looks good - check them out!

Our mission is ultimately to design for change, whether thats other people's behaviour, environmental impacts or profits and at the same time use design as a tool for change.The main thing is customers, employees, suppliers and community groups question us, ask us to hold talks, want to learn together!

CD: What has your company learned about its operations and areas for improvement by certifying through the B Impact Assessment?

The Impact Assessment questions have prompted discussions across the business, in considering how the subject/issue raised could benefit our clients or our product and how we could implement better ways of working. In some areas the Assessment has prompted us to consider aspects of our business that we might not otherwise have thought of as a priority - but on consideration there just isn't really a good reason not to do them!

CD: Does the company actively seek improvement in its B Impact Assessment score? If yes, what goals do you have for continued improvement?

Interestingly, although we've won a Best for the World in Workers our main area that we are focusing on is ownership, management, team reviewing as well as opening up more volunteer time with our design studio. We are also looking to implement a revised supply chain sustainability survey.

CD: Is your company targeting Best for the World lists it isn't already on? If so, which ones and how does it hope to achieve that target?

Definitely environmental for creating the most positive impact!

CD: Congratulations again Leap on being a Best for Workers Honoree!

View the B Impact Report for Leap.



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