Better Know a B: GoodBrand
GoodBrand is a corporate social innovation consultancy, supporting challenger clients. It is unique in blending business, brand and investment strategy to address and capitalise on the big social and environmental challenges of our time. We caught up quickly with Mike Thompson, Chairman of GoodBrand, to find out a bit more about the company and its work.
SD | Tell us a bit about the history of your company?
Founded with a vision to help companies creatively turn responsible business behaviour to strategic advantage.
SD | Why did you become a B Corp?
To identify with emerging businesses committed to positively engage with society for the common good and beyond the good of the company.
SD | What excites you about being part of the global B Corporation movement?
To be part of a movement that bring companies together around a shared agenda of caring for all stakeholders in business marketing and operations.
SD | Can you tell us about the impact that your company is having in the world?
We help our clients through our process of Sociovation® to positively impact immediate stakeholders and the ecology close to its operations.
SD | What benefits have you seen since certification?
A sense of belonging to a movement with a shared cause.
SD | How did your other staff react to the certification?
SD | What has changed in your organisation as a result of taking the B Impact Assessment?
An awareness of B Corp as a movement and a commitment to improve on the B Impact Assessment indicators.
SD | What does the year ahead hold in store for your company?
To unlock the power of enterprise to create positive change in the world.
SD | Who is your B Corp crush?
We want to help smaller enterprises to socially innovate to gain strategic advantage and growth, so we are interested in smaller B Corps
SD | It’s 2020, 5 years since you certified as a B Corp, what does the movement look like?
More companies sharing the commitment to good business with larger businesses beginning to take notice of challenger companies and brands.
SD | What is inspiring you at the moment?
The opportunity to support a new generation of challengers to socially innovate.