Better Know a B: Public
Public are social designers helping organisations and entrepreneurs make the biggest difference they can to the world we live in. Judah Armani, founder of Public, shared his B Corp experience with us.
SD | Tell us a bit about the history of your company?
To improve people's lives though design. Especially those people experiencing from challenging circumstances.
SD | Why did you become a B Corp?
Because its a much needed step in universally imagining Elkington's triple bottom line.
SD | What excites you about being part of the global B Corporation movement?
Together, we genuinely have a shot at changing the world.
SD | Can you tell us about the impact that your company is having in the world?
Public is creating better solutions to Homeless interventions, Youth Employment, prison employability skills, Education within PRU's and Greater research into the future of social needs
SD | What benefits have you seen since certification?
As a CIC, or Non Profit, we could often be seen as "less" of a company, or that somehow, because we do 'good" that we are exempt from having to line up with the big boys. Certification, for us, means that we can be counted in the real playground.
SD | How did your other staff react to the certification?
SD | What has changed in your organisation as a result of taking the B Impact Assessment?
Wider recording of our processes.
SD | What does the year ahead hold in store for your company?
We are excited to be working with Her Majesty's prison, and also some studying with the Royal College of Art, in Service Design.
SD | Who is your B Corp crush?
Ben & Jerry's
SD | It’s 2020, 5 years since you certified as a B Corp, what does the movement look like?
A movement that has become integrated into policy for many states.
SD | What is inspiring you at the moment?
Naomi Klein, Richard Sennett, Ha-Joon Chang, Design for the Real World, Design London (RCA)