Better Know a B: salt Communications
salt Communications works with some of the world’s top global brands and businesses, specialising in simplifying complex business challenges and creating clear and compelling communications that deliver positive change.
SD | Tell us a bit about the history of your company?
We set salt up in 2000 to help people communicate better. We believe that good communications drive positive change inside and outside organisations. We are based in London and Singapore and work with companies and brands like Unilever, Givaudan, Domestos, Andrex and William Grant & Sons.
SD | Why did you become a B Corp?
We became aware of B Corp through brands like Patagonia and Ben and Jerry's. When we looked more closely we realised that we ticked a lot of the certification boxes anyway in terms of the type of work we do and the way we work as a business. We saw certification as a way of demonstrating our commitment to making a positive impact.
SD | What excites you about being part of the global B Corporation movement?
There is always a danger in the world of social impact and sustainability of talking to the echo chamber and we believe it is part of our mission to bring other businesses into the fold. But it is equally important to feel the power of a community of like-minded individuals and organisations and being part of the B Corp movement helps give us the confidence to do more.
SD | Can you tell us about the impact that your company is having in the world?
We work with global brands to help them find social missions that drive business growth alongside social impact. And we work with corporations to help bring their sustainability commitments closer to the core of their business. We believe that profit and purpose can and should go hand in hand and that we can play an important role in helping multinational organisations in particular achieve that.
SD | What benefits have you seen since certification?
Being certified as a B Corporation has helped differentiate us from agencies and consultancies that just talk about purpose, and has served as a magnet for talent wanting to join us.
SD | How did your other staff react to the certification?
With unanimous support and excitement. What's not to like?
SD | What has changed in your organisation as a result of taking the B Impact Assessment?
We are more mindful of the social and environmental impacts of all our decision-making.
SD | What does the year ahead hold in store for your company?
We've been very excited by the publication of our new book - Business on a Mission: How to Build a Sustainable Brand - and are looking forward to taking its ideas to a wider audience in 2017. www.salt-communications.com/businessonamission.
SD | Who is your B Corp crush?
I have yet to meet a B Corporation who didn't inspire me and with whom we couldn't find common ground.
SD | It’s 2020, 5 years since you certified as a B Corp, what does the movement look like?
We have many more multinational businesses as part of the movement.
SD | What is inspiring you at the moment?
Michael Sandel's 'What Money Can't Buy?' continues to pose the right questions about how far we can link profit and purpose, and Paul Polman's passion for what big business can - and has to - deliver for humanity, continues to inspire.