Good Business Matters

Strategic planning and communications for Good businesses

Abbotsford, Victoria


About Good Business Matters

Good Business Matters' purpose is to catalyse responsible business. They’re strategists as well as doers, and offer a platform called Goodsmiths, which guides consumers to buy from sustainable, ethical and responsible businesses, including B Corps.

Good Business Matters has a lot in common with the B Corp movement itself. Our company exists to support businesses to both do Good and thrive economically. We use our skills in strategy, planning, marketing communications and brand development to achieve this mission.

The decision to certify was made early in our history, and was a very simple one. Indeed, the question is "why wouldn’t we become a B Corp?".

Being certified as a B Corp is a wonderful way for businesses to not only demonstrate the good they are doing, but to sound a call to action for other businesses to get involved.

What makes us a better company?

B Impact Report

Certified since: 

January 2018

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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