Corporate Social Innovation

London, London

United Kingdom

About GoodBrand

GoodBrand is a corporate social innovation consultancy, supporting challenger clients. It is unique in blending business, brand and investment strategy to address and capitalise on the big social and environmental challenges of our time.

GoodBrand is committed to conscious capitalism and a belief that business can be a force for good in the world. B Corp gives us a network of likeminded companies to enable us to be part of a movement for social capitalism and to bring a level of accountability to our social an environmental performance. We aim to be a profitable company but not at any cost. Profit is a marker of efficiency and a reward for effort but this is combined with our joy in creating great ideas with our clients and profit without this joy for us is meaningless.

The Change We Seek®

GoodBrand's ambition is to change the way business creates value through social innovation projects which enable companies to become more efficient in their use of natural resources, especially in water stewardship, and to improve the wellbeing of people in their supply chains.

What makes us a better company?

B Impact Report

Certified since: 

December 2015

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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