Childrens Clothing Brand and Retailer

Melbourne, Victoria



About Oishi-m

Oishi-m’s [Oy-shee-em] limited edition garments are a mix of contemporary styling with a vintage infusion. Fresh, unpredictable colours, styles and prints help to create surprise and mystery. It’s fun and a little loud and filled with energy and intrigue, just like the newborn babies and busy munchkins who wear their garments.

Oishi-m is about letting children be children. Anything goes, their Australian designed eclectic infusion of unashamedly clashing mixes of colours and patterns mean that it's always got a touch of quirk. It can be dressed up or dressed down, and each combination of outfits showcases how unique we all are.

Little one’s can vary in size, shape and growth rates. With this in mind, their garments are designed to accommodate these variances catering for both skinny mini’s and chubba bubba's catering from 3 months to 8 years.

We would love the world to be a better place because of businesses like ours. We believe that businesses can serve more than just it's shareholders and be a force for good. Becoming a B Corp is an exciting milestone for Oishi-m to be part of the movement of shared and durable prosperity for the world around us.

The Change We Seek®

Positive Business

Oishi-m wants to make a real impact on the world around them, while projecting positivity and spreading good vibes. They see the main focus of their actions to be:

  • Create a flexible and healthy business that cherishes work/life balance and embraces a workforce with young families.
  • Improve the social and environmental impacts from their actions, taking real steps to improve life around them.

Sparkling childhood

They think kids are unique bundles of personality, and they want to celebrate and foster this uniqueness. The main ways they do this are:

  • With playful, vibrant clothing that empowers them to mix and match in their own way, and then dive into countless adventures with an abundance of joy.
  • Celebrate kids being kids, with communications that feel real and honest.

Vibrant communities

A better world is not going to be achieved in isolation. They believe a vibrant community is key to spreading better ways and vibes. The main ways they achieve this are:

  • Their staff, customers, suppliers and peers should all experience positive and empowered interactions and connections.
  • They foster positive communities around families and children, helping connect and support communities where it makes sense.
What makes us a better company?

B Impact Report

Certified since: 

April 2017

Company Score

Median Score*



The Environment section of the Assessment evaluates a company's environmental performance through its facilities; materials, resource, and energy use; and emissions. Where applicable, it also considers a company's transportation/distribution channels and environmental impact of its supply chain. This section also measures whether a company's products or services are designed to solve an environmental issue, including products that aid in the provision of renewable energy, conserve resources, reduce waste, promote land/wildlife conservation, prevent toxic/hazardous substance or pollution, or educate, measure, or consult to solve environmental problems.



The Worker section of the survey assesses the company's relationship with its workforce. This section measures how the company treats its workers through compensation, benefits, training, and ownership opportunities provided to workers. It also focuses on the overall work environment within the company through management/worker communication, job flexibility and corporate culture, and worker health and safety practices.



The Customers section of the Assessment measures the impact a company has on its customers. The section focuses on whether a company sells products or services that promote public benefit, and if those products/services are targeted towards serving underserved populations. Questions in this section will measure whether a company's product or service is designed to solve a social or environmental issue (e.g. improves health, preserves environment or creates economic opportunity to individuals or communities, promotes the arts/sciences, or increases the flow of capital to purpose-driven enterprises).



The Community section of the survey assesses a company's impact on its community. The Community section evaluates a company's supplier relations, diversity, and involvement in the local community. The section also measures the company's practices and policies around community service and charitable giving. In addition, this section includes if a company's product or service is designed to solve a social issue, including access to basic services, health, education, economic opportunity, arts, and increasing the flow of capital to purpose-driven enterprises.



The Governance section of the Assessment evaluates a company's accountability and transparency. The section focuses on the company's mission, stakeholder engagement, and overall transparency of the company's practices and policies.

Overall B Score

80 out of 200 is eligible for certification

*Of all businesses that have completed the B Impact Assessment

*Median scores will not add up to overall

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