B Impact Report

Logo for Fuller Brand Communication

Fuller Brand Communication

Brand strategy and integrated marketing communication
Certified Since: December, 2020
Location: Kent Town, South Australia, Australia
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline

83.8

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

www.fuller.com.au

Fuller Brand Communication provides an integrated mix of strategy, branding, creative design, communications, public relations, web development, digital marketing, advertising and written/video/photographic content creation – a one-stop communications service for its many corporate, government, SME and not-for-profit clients.

An independent second-generation Australian family company, Fuller has responded dynamically to changes in the way businesses and consumers access information over two and a half decades. In particular, it has been at the forefront of applying digital technology and new forms of media to B2B and B2C communication while retaining a core belief in the importance of clear, consistent and engaging brand storytelling.

The company has had a long commitment to working with underserved populations and more than 30% of its clients continue to come from disability, aged care, environmental, indigenous and regional not-for-profit organisations.
In December 2020 Fuller became the most sustainable marketing agency in Australia, achieving carbon neutral certification under the Federal Government's Climate Active initiative as well as BCorp certification. It is committed to making environmental and social sustainability a central part of every marketing strategy.

Additional Documentationinfo_outline

file_downloadFuller Brand Communication Disclosure Report 2020

Impact Area Scoresinfo_outline

info_outlineOverall B Impact Score

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

info_outlineImpact Area Scores

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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info_outlineBest for the World Honoree

Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

info_outlineAdditional Documentation

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.