B Impact Report

Logo for Public Inc.

Public Inc.

Social Impact Marketing Agency and Lab
Certified Since: March, 2015
Location: Toronto, Ontario, Canada
Sector: Service with Minor Environmental Footprint

Overall B Impact Scoreinfo_outline


The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Public Inc. is a social impact Agency and Lab that creates scalable social change campaigns, programs and businesses. They are driven by a philosophy and approach that believes: profit and purpose go hand-in-hand; activation trumps awareness; innovation (and corresponding risk taking) is a must; and “what’s in it for me” is not a dirty question. They are big believers that if you want to engage the public in your cause you must ask them to do something (versus telling them what you want them to do or know) and have a compelling answer as to why they should do it.

Public Inc.'s business model is two-fold: PUBLIC Agency creates social impact strategies and campaigns (fundraising, public education, advocacy and volunteer engagement) for companies, charities, governments and foundations on a fee-for-service basis; PUBLIC Lab, where they create their own social businesses and initiatives to generate social impact (Power of 2 – crowd-funding platform, RUBR – fair trade hockey puck, 23 ½ Hours Club – a walking club to help with chronic disease prevention, Football for Good – fair trade soccer; and PUBLIC Mortgage).

Impact Area Scoresinfo_outline

Previous Overall B Impact Score