Behind this simple symbol is a powerful signal
Every March, the global B Corp community unites to celebrate the power of purpose-driven businesses. Through brand partnerships, community-led activations, and a collective effort to share stories across our movement, we amplify how B Corps are benefiting people and the planet.
The B Corp logo marks a commitment to people, the planet, and continuous improvement. While every B Corp is unique, all are united by a shared goal to evolve business and the economy for the better.
This March, we’re shedding light on the authentic stories and real-world impact that live behind the mighty B symbol.
Prime time opportunity at Channel 4
For the second year running, B Lab UK is partnering with Channel 4 to bring B Corps to TV, offering B Corps the opportunity to advertise to a national audience. B Corps are invited to submit their creative idea for a chance to be one of five winners securing £150K worth of free advertising across Channel 4’s streaming services, and during a special B Corp ad-break takeover.
Timings:
- Applications open: 3 March – 9 April
- Shortlist judging: 6–7 June (In-person at Channel 4 for ten selected B Corps)
- Production phase: 9 June – Q3 (For our five winners to produce their ads)
- Ads go live: Q3
The Guardian takeover
We are partnering with The Guardian to bring the B Corp story to the UK’s business leaders. Keep an eye out for a B Corp takeover of the Business News section and the Business Daily newsletter throughout March.
Shape the movement with the new B Lab Standards
The B Corp movement has reached a defining moment with companies certifying and recertifying on the new B Lab Standards this month. Navigate the latest information on the new B Lab Standards.
A toolkit to share your story
Kickstart this B Corp Month by downloading the toolkit. This is your comprehensive resource for the campaign identity and ready-to-use social assets. You will also find a library of inspiration for hosting impactful activations and further ways to connect throughout the month.
Waitrose Weekend spotlight
This March, Waitrose is dedicating a special edition of its Waitrose Weekender to the B Corp movement. The publication will spotlight B Corps and how they are driving positive change, signposting millions of shoppers toward the B Corp logo on their shelves.
- See why B Corps matter—whether that’s individual businesses using B Lab’s standards to improve their performance, or the whole community advocating for wider systemic change, together.
- Search the Global Directory to find certified B Corps to shop from, partner with, or invest in.
- Explore the UK B Corp Map to discover and connect with B Corps in your local area.