B Corp x Channel 4: Business as a force for good goes mainstream on TV
What happens when prime-time TV meets business as a force for good? A Channel 4 partnership that brings B Corp Certification to millions, with the potential to spark a ripple effect far beyond the ad break
The word is out…we’re partnering with Channel 4 to bring B Corp Certification to living rooms across the UK.
This September, we’re leveraging the power of advertising to enable five B Corps to communicate their positive impact to a mass audience, with an airtime package worth £120,000 each.
This partnership is all about spotlighting purpose-led brands that are doing amazing things, but haven’t had a chance to advertise on TV before. And it’s not just a milestone for the five businesses who will see their stories aired; it’s a moment of visibility for the entire B Corp movement.
With over 2,600 certified B Corps in the UK (and counting), the community is demonstrating that business as a force for good can go hand in hand with profitability and long-term success. By shining a primetime spotlight on these stories, our hope is that this initiative will amplify the message that purposeful business is no longer a niche, it’s the future — at the same time as building public awareness and understanding of B Corp Certification amongst audiences across the UK.
Let’s rewind for a second…how did we choose our five amazing B Corp winners?
Back in March, we kicked off B Corp Month celebrations with the exciting announcement of our competition with Channel 4 to bring B Corps to the world of TV.
After a six-week application window, we received almost 200 submissions from the B Corp community — full of brilliant pitches, impact stories and business plans. These written applications were carefully judged against a set of commercial, creative and impact criteria by the Channel 4 team and some members of B Lab UK.
Ten shortlisted B Corps, ten judges and one round of in-person pitching later… The winning five B Corps will be hitting the small screen this Thursday (25th September)!
Ancient + Brave is a mission-driven wellness brand with an award-winning range of collagen, blends and supplements.
Hear from founder and CEO Kate Prince on how Ancient + Brave embeds sustainability into the brand every step of the way.
Seep is on a mission to create sustainable everyday essential products to help create a cleaner home and planet.
Hear Founder and CEO Laura Harnett explain what Seep does and how it is fighting to protect our planet.
Ticket Tailor is a purpose-led ticketing platform making events easier to run. They’re on a mission to empower a diverse range of event creators by making it easy and affordable to sell tickets.
Hear from Head of Marketing, Olivia Parker, on how Ticket Tailor is reimagining ticketing while putting people and planet first.
Divine Chocolate is the world’s first and only Fairtrade and B-Corp certified premium chocolate company that is co-owned by cocoa farmers. Driven by a mission to fight exploitation in the cocoa industry, Divine champions the needs of farmers to improve their lives and to build a sustainable and fair world.
Tiny Rebel crafts award-winning beers while committing to a more sustainable future. The independent brewery from Newport, South Wales is among the winners of the Channel 4 Sales and B Corp competition.
Hear from Brad Cummings co-founder and CEO about how Tiny Rebel is pioneering the craft brewing industry, whilst putting people and planet at the heart of everything it does
On 25th September, these B Corps will be featured in the special primetime ad slot of Taskmaster at 9pm, followed by a 4-6 week campaign across Channel 4’s streaming services.