Adam Garfunkel

What I particularly value about the new B Corp Standards is that they provide a rigorous, whole-business health check, while inviting companies to think more ambitiously about the role they can play in systems change.

Junxion has been at the forefront of B Corp since 2016, helping organisations understand the opportunity, prepare for certification and turn the framework into meaningful action.

After 30 years of sustainability consulting, I know that the best work happens when sustainability is not treated as an add-on, but integrated in ways that strengthen the business. That is the experience I bring to advising companies on B Corp.

You might begin with our free B Ready insights tool to get an initial sense of where you stand. Or, our B Ready workshop offers an informed overview. And for organisations ready to move forward, we provide end-to-end advisory support: from gap analysis and action planning through to implementation.

We can help you deliver the various elements of the new standards such as clarifying your purpose, strengthening workplace culture, conducting a double materiality assessment, assessing environmental impacts, or you can lead on and we can advise. We’re happy to work as best suits you.

Our strong project management ensures that the plan is delivered in line with your expectations. In 2025, this approach helped us achieve a +100 Net Promoter Score—the maximum possible—so you can be confident that you will be well supported throughout the process.