Eleanor Austin

I’m Eleanor, founder of Understory and a senior sustainability strategist with two decades’ experience. I work with start-ups, scale-ups and established consumer brands, helping them navigate B Corp certification and build their positive impact.

I’ve supported well-loved brands including Charlie Bigham’s, Mindful Chef, Edgard & Cooper and Dock & Bay through B Corp certification.

My B Corp support includes:

• B Corp benchmark: a quick snapshot of how you measure up against the standards, highlighting strengths and gaps.

• Roadmaps and team engagement: guidance to prioritise actions, build a practical plan and bring your team and senior leadership on board.

• Ongoing support: hands-on help to work through B Corp actions credibly and embed sustainable practices into everyday decisions.

I also have experience supporting brands acquired by larger groups, helping teams navigate complexity across subsidiaries and parent companies, align priorities and retain what makes their brand distinctive.

Alongside my B Corp work, I help clients across food, beauty, fashion, pet food and FMCG develop sustainability strategies, embed practical programmes and tell a transparent, rigorous story about their impact. I’ve worked with brands including Aesop, Depop, Finisterre, Oddbox, Natracare and Pukka.

Whether you’re starting your B Corp journey or shaping what comes next, I’ll help you build a clear direction and a practical way forward.