James Kelly

James Kelly is a sustainability consultant at Adelie, who helps businesses turn good intentions into measurable impact. With 6+ years of experience working with B Corps on impact measurement & impact improvement, he has built a reputation as a trusted guide through the B Corp certification process.

James supported over 1,500 organisations on their B Corp certification journey during his time working at B Lab UK and now uses this experience to provide B Corp advisory services. He works as an extension of your teams: he runs gap analyses, collects evidence, rewrites governance documents & policies, and prepares clients for audit. He also helps existing B Corps prepare for recertification and adapt to the new B Corp standards.

Beyond B Corp certification, James offers a wider range of consulting services. These include sustainability strategy, decarbonisation roadmaps, environmental management systems compliant with ISO 14001, sustainability reporting, and EcoVadis support. He is known for demystifying complex frameworks and helping companies understand how they can be applied to their business.