A letter to The Times from the UK B Corp community - B Lab UK

LETTER: UK B Corps: “This is not greenwashing. This is progress.”

December 2022 

Dear Editor,

Your article, ‘Why B Corp gold standard may just encourage green-washing’, does not reflect our experiences of applying for and becoming B Corp Certified.

As members of the B Corp Community, we do not believe we are perfect businesses. What’s important to us is continuous improvement, transparency, and true accountability. We recertify every three years under higher standards; we publish our impact scores; and each of us has made a legal change to consider the company’s impact on all stakeholders.  

B Corp is more than a certification, it means being part of a community working towards a shared goal. In fact, being a B Corp has meant challenging ourselves to transform our operations, collaborate in ways we never expected, and demonstrably change the way we do business to better serve people and the planet. It means encouraging every single team member to think differently about why our businesses exist.

The accelerated growth of the movement, reaching 1,000 in the UK this month, is testament to the value of being part of this inspiring community of peers. 

There is no question the world needs business to take action. We believe B Corp provides us with a way to measure progress, accept accountability under scrutiny, and work together to build an inclusive, equitable and regenerative economy. 

This is not greenwashing. This is progress. 

Yours, the undersigned,


Rosie Brown, Co-CEO, COOK

Ben Dando, CEO, Karma Drinks 

Mark Cuddigan, CEO, Ella’s Kitchen

Danny Pecorelli, Managing Director, Exclusive Collection

Paul Hargreaves, CEO, Cotswold Fayre Ltd

Xavier Rees, CEO, Havas

Hermione Taylor, Founder & CEO, Do Nation

Pip Murray, CEO & Founder, Pip & Nut

Andy Hawkins, C-3PO, Business On Purpose

Damian Soong, CEO, Form

Chris Brown, Founder, igloo Regeneration

Jenny Kitchen, CEO, Yoyo design

Vineeta Greenwood, Wholegrain Digital

Sam Galsworthy, Co-Founder, Sipsmith Distillery

Simon Bocca, CEO & Founder, PayCaptain

Christopher Davis, International Campaigns Director, The Body Shop

Sally Pritchett, CEO, Something Big Ltd

Ben Thorne, Founder & CEO, Enriched Horizons Ltd

Andy Middleton, CEO, The TYF Group

Graham Gillen, CEO, eccountinc

Hannah Shipton, MD, Abel & Cole Ltd

Paul Lewis, CEO, Seismic

Simona Deifta, Founder, nojo

Will Richardson, CEO Green Element Group 

Louise Gatenby, Founder, The Good Board

Sophie Brooks, Founder, Fit for Purpose

Kresse Wesling CBE, Co-Founder, Elvis & Kresse

Emma Wellstead, Founding Partner, Warwick Events

Aaron Penwill, Founder, Lean Practice Ltd

James Kraft, Founder & CEO, The Standing CT Company

Alastair Mitchell-Baker, Director, Tricordant  

Martin Bunch, Managing Partner, Bates Wells

Matt Hocking, Founder & CSO Leap

John Brown, Founder & CEO, Don’t Cry Wolf

Donna Okell, Founder and B Leader, UK for Good

Thomas Power, CEO, Pura Aventura 

Nick Canney, CEO innocent drinks

Tabatha Hurst, Head of Sustainability, Ellers Farm Distillery

Louisa Ziane, Co-founder & COO, Toast Ale

Andy Snapes, Senior Partner, Ward Williams Associates 

Fran van Dijk, CEO One Stone Advisors

Paul Coverdale, Founder, Purpose Amplified 

Pierre Wassenaar, Chair.  Stride Treglown Ltd

Ian Balmforth, MD, Equinox Kombucha

Doug Johnson, Founder & Director, Mesh Energy

Russell Cosway, Founder & Director, Gydeline Ltd

John Rosling, CEO, Contexis Ltd

Hugo Llewelyn, CEO, Newcore Capital Management

Nick Redding, MD, Reddico Digital 

Nicholas James, Founder and Director, KAST Architects

Zsuzsanna Recsey, CEO, Standing on Giants

Thomas Bourne, Founder & CEO, Greenheart

Phil Higham, Co-founder & Director, RealWorth Consulting

Jamie Crummie, Co-founder, Too Good To Go

Abena Fairweather, CEO, Legacy Events

Adam Huttly CEO and Founder, Red-Inc 

Sian Bishop, Lead Counsel - Europe, The Myers-Briggs Company Limited 

Holly Gray, M&W Design Co., (USA) Executive Coordinator and B Keeper

Kyle C Grant, CEO & Founder, Oxwash Ltd

Claire Shread, Co-founder, Umberto Giannini

Adam Garfunkel, Managing Director, Junxion Strategy

Cheryl Hadland, Managing Director, Tops Day Nurseries and Aspire Training Team 

Solitaire Townsend, Cofounder & Chief Solutionist, Futerra

Alex Holliman, Managing Director, Climbing Trees

Emilie Vanpoperinghe, Co-founder & CEO, Oddbox

Nick Marks, Founder & CEO, PIE Factory

Nick Dean, Chair, ADLIB

Brad Frankel, Co-Founder, Flooglebinder

John Quinton-Barber, Founder, Social

Graham Purvis, MD, Robson Laidler

Andy Aitken - Co-Founder, Honest Mobile

Raoul Perfitt - Co Founder & Chairman, Herb UK Ltd.

Kirsty Leighton, Founder & Group CEO, Milk & Honey PR

Dominic Thomas, Co-founder and COO, Karfu Ltd 

Amanda Powell-Smith, CEO, Forster Communications

Niku Banaie, CEO/Founder, The Upside

Matt Utber, CEO & Founder, The Plant

John Long, Director, Igloo Regeneration

Pete Swift, Co-Founder and MD, Planit-IE

Anuradha Chugh, CEO, Pukka Herbs

Greg Pilley, Managing Director, Stroud Brewery

David George, CEO, Bikmo

Oliver Bolton, CEO, Earthly

Pip Durell, CEO, WNU

Tom Tapper, CEO & Co-founder, Nice and Serious

Rob Hubbard, CEO and Founder, LAS

Myles Hopper, CCO and Founder, Mindful Chef

Gavin Shinfield, Co-founder and CSO, Kyan

Basil Demeroutis, Managing Partner, FORE Partnership

Rachel Parsons, Founder, New Forest Escapes

James Bidwell, CEO, Springwise

Phil Walsh, Founder, Walshs Learning to Achieve

Matthijs Visch, General Manager, EMEA, Patagonia

Perry Timms, Founder and CEO, People and Transformational HR Ltd.

Amy Clarke, Co-Founder, Tribe Impact Capital LLP

Amanda Fone CEO & Founder f1 recruitment ltd 

Simon Lucas, Managing Director, Society

William Bicknell, Founder, Felloh

Will Schreiber, Partner, 3Keel

Catherine Ramsden, Founding Director and Deputy Chair, Useful Simple Trust

James Mayer, President, Danone UK & Ireland

Steve Butterworth, CEO, Neighbourly

Professor Sneh Khemka, CEO, Simplyhealth

Laura Rudoe, Founder & CEO, Evolve Organic Beauty

David Tuck, Group CEO - Europe, Kin + Carta

Richard Boon, Managing Director, Webmart

Alastair Cole, Co-Founder, The Uplift Partnership

Julian Lipscombe, Director, Bennetts Associates

Tim Smith, CEO, Rude Health

Jacqueline Milton, Director, Pulse Brands

Rosamund Heathcote, Founder & CEO, Borough Broth

Ruth Harding, Managing Director, Divine Chocolate

Barney Mauleverer, Co-Founder, FUEL10K

Rupa Wincell, Founder, Kri Skincare

Rohan Silva, CEO & Founder, Second Home

Joanna Allen, CEO, graze

George May, MD, bio-bean

Emma Heathcote-James, Founder and CEO, Little Soap Company

Sarah Jackson, Director, Higgidy

George Latham, Managing Partner, WHEB Asset Management

Tim Rees, Managing Director, The Vita Coco Company EMEA 

Alex Willcocks, CEO, Engage Interactive 

Will Sheane CEO & Tom Kay Founder, Finisterre

Jos Skeates Founder EC One 

Xenia zu Hohenlohe Co-Founder & CSO, Considerate Group

Tamara Lohan, Founder & CEO Mr & Mrs Smith

Venetia Martin, Partnerships Director, Journeys With Purpose

Nick Pulley, Founder Selective Asia

Simon Rogerson, CEO and co-founder, Octopus Group 

Zina Bencheikh, Managing Director EMEA, Intrepid Travel 

Cat Jones, Founder & CEO, Byway

Justine Clement, Founder The Happy Prize Company 

Jeff Hayes, President & CEO, The Myers-Briggs Company

Audrey Migot-Adholla, Founder, Yala Jewellery 

Celia Gaze, CEO, The Wellbeing Farm 

Mark McCormack, Director, Talking Tables

David Schluter, Founder, Fluid IT

Jonny White, CEO, Ticket Tailor

Andy Dewis, Founder & CEO, Pineapple Sustainable Partnerships

Alex Narracott, Founder & CEO, Much Better Adventures

Peter Flavel, CEO, Coutts & Co.

Rebecca Honeywell-Ward, CEO, Honeywell Bakes

Nick Shute, Co-Founder, Dodds & Shute

Liam McEntegart, Director, REAL Fundraising

Lauren Murrell, Co-Founder & CEO, By Sarah London

Louisa Fitzpatrick, Co-owner, Old Chapel Cellars

Nathalie Agnew, Managing Director, Muckle Media

Faye Treffry, Director & Head of Growth, Green&Blue

Bryan Raven, Managing Director, White Light 

Fleurie Amorette Forbes-Martin, Story & Growth Director, Stronger Stories 

Mark Lowe, Co-founder, Third City

Mark Shortland, Co-founder and Managing Director, Shoplight 

Andrew Watson, Managing Director, OxfordSM

Josie Harfield, CEO and Co-founder, neat 

Jon Cleave, Founder and CEO, Newyonder 

Louis Beaumont, Managing Director, Hive Cleaning

Sarah Smart, Managing Director, The Collective

Rupert Dean, CEO, x+why

Adrian Bettridge, Managing Partner, Baringa Partners LLPr

Jon Berry, Founder and Director, Tyler Grange 

Stuart Holmes, UK and Ireland Managing Director, illycafè

Jon Gibbins, Founder and Director, As It Should Be 

Henrietta Norton, Founder, Wild Nutrition 

Alison Howard, Director of Growth and Innovation, Social Change 

Laura Oliphant, Founder, Stand Agency 

Chris Broadbent, Director, Naturaw 

Kingsley James, Executive Director, Emperor 

Narda Shirley, Founder and Director, Gong Communications 

Gunnlaugar Erlendsson, CEO, ENSO 

Liz Etches, Owner, The Paper Party Bag Shop

Nikki Buckley, Head of Sustainability, Lick

Harry Young-Jamieson, Managing Director, St. Eval

Mark Hammond, Founder, Net Zero Group



B Corps, if you'd like to sign this letter, please email media@bcorporation.uk