B Corp Month 2022
Every March, B Lab and the global B Corp Community join together to celebrate what it means to be a B Corp. Find out what we got up to this year!
What is a B Corp?
By positively impacting all stakeholders, B Corps are transforming our economic system for the better by committing to positively impact all stakeholders – workers, communities, customers, and our planet.
There are now over 4,800 B Corps around the world redefining what success looks like in business.
Behind the B
For B Corp Month 2022, B Corps invited everyone 'Behind the B' to uncover what makes them better businesses.
What does it mean to be a B Corp? How are B Corps making business a force for good? These are some of the questions we explored as the B Corp Community joined together to celebrate, educate, and raise awareness about the impact and activities behind the certification.
B Corps around the world celebrated B Corp Month, and there was lots in store in the UK!
For the first time in the UK, March saw the opening of a dedicated B Corp shop in the heart of Soho, "Good News".
Major retailers in the UK supported B Corp Month. Waitrose showcased its range of B Corp products across 187 stores across the UK, and continued to promote its online B Corp shop. WHSmith signposted its range in 65 station stores, and Holland & Barrett launched an online B Corp Hub. They’ve also shared B Corp samples and stories of impact in their flagship store in Marble Arch.
There were 40 billboards around the UK raising awareness about B Corp and better business, and a whole host of social media activity on the campaign hashtag, #BehindTheB!
The UK's first B Corp shop
The B Corp pop-up shop "Good News" was open throughout March. Featuring over 100 B Corp brands, it invited shoppers behind the B to learn about the latest innovations and technology within the B Corp Community, and meet the B Lab UK team!
Looking back on B Corp Month 2022 - a year like no other!
With retail activations, billboard campaigns, the first UK B Corp shop and an amazing array of stories from the B Corp Community, B Corp Month 2022 was bigger than ever! The campaign in the UK reached over 60 million people and an amazing 70% of the UK B Corp Community got involved (that’s 459 B Corps!). A massive thank you to everyone who opened their doors and welcomed people Behind the B.
For the B Lab UK Team, it was a real highlight to welcome over 3,000 people into Good News. In case you missed it, why not read about the B Lab UK team’s own experiences behind the counter? Bring on next year 💪