The business case for becoming a B Corp
Learn how successful businesses improved their growth, employee engagement and partnerships through B Corp Certification.
B Corps are companies that meet high standards of social and environmental performance, transparency and accountability. They also experience improved growth, strong employee engagement and secure new partnerships.
How are B Corps performing?
B Corps are committed to using business as a force for good and, at the same time, see tangible benefits in their performance.
Recent research shows that B Corps out-perform their UK peers across several business metrics. We compared the data from surveys of UK SMEs to data from B Corp SMEs. Keep scrolling to find out more.
Accelerated growth in annual revenue and workforce
- 86% of B Corps have a positive outlook on growth compared with 25% for all SMEs
- 70% of B Corps have a net positive* expectation of headcount growth, compared with 16% of SMEs
“This year we have grown 500%, a large part of that is down to our B Corp Certification.” — Asad Hamir, Founder, Klyk.
"One+All’s B Corp status gives it a competitive edge with retail customers. Talking to these customers about what B Corps are, puts it in a strong position with its consumers. This competitive advantage is helping to drive sales. The more we grow, the more good we can do.” — Caroline Hopley, UK marketing and communications lead, One+All.
*How many more businesses are expecting to increase compared to those expecting to decrease.
Improved retention, employee engagement and diversity
- 71% of respondents said that B Corp has improved their employee recruitment, engagement and retention
“Six months ago someone joined us, rather than a FTSE-100 company, specifically because of our commitment to neurodiversity – we recently joined the Neurodiversity in Business network.” — Lowri Humberstone-Hill, Head of Communication and Engagement, Yellow Sub Geo.
“The certification aids with attracting and retaining colleagues with the right mindset and values to add to our impact driven culture we have here at Ruebik. As a black female founder, I celebrate difference and value perspective in my team.” — Christina Brooks, Founder and CEO Ruebik.
“People who work for us are passionate about DE&I and making an impact through their work. Demonstrating our commitment to strong business ethics and clear values through B Corp certification has strengthened the bonds between our team at HewardMills.” — Dyann Heward-Mills, CEO, HewardMills.
More success with securing finance and preferential loans
- 70% of B Corps who sought equity finance secured all (or more) of the required amount, versus 56% of the wider SME population
“We recently had to go through a refinancing deal. Part of it was an ESG linked deal which was prompted by us being a B Corp. The targets we now have are strongly linked with the BIA and there are quite big material savings as a result.” — Nicoleta Ciobanu, Head of Sustainability, Cooper Parry.
“Being associated with an organisation exhibiting strong ethical and sustainable standards has helped us establish ourselves as a market leader that operates with purpose and integrity.” —Dyann Heward-Mills, Founder HewardMills.
“There's no better mark out there when it comes to sustainability or impact globally. The B Corp mark gives confidence to your customers, staff and partners.” — Asad Hamir, Founder and MD Klyk.
New partnerships and collaborations with like minded organisations
B Corps benefit from joining a vibrant community of like-minded businesses that are keen to collaborate.
“As the old proverb says: “if you want to go fast, go alone, if you want to go far, go together”, and seeing the numbers of amazing organisations [within the B Corp Community] who demonstrate collective spirit and genuine commitment to effect change was a key motivator to pursuing certification.” — Cynthia Davis, CEO & Founder, Diversifying Group.
“With B Corp you will gain credibility, giving you a community you can tap into. Other B Corps will meet at events and really want to support you, the community is everything." — Asad Hamir, Founder and MD, Klyk.
Improved efficiency and effectiveness from simplified workflows
- 74% of B Corps state they have a formal business plan, compared to 41% of the wider SME population
- 84% of B Corps state they have processes in place to ensure formal tracking of business performance, compared to 52% of all SMEs
"As we got deeper into the process I realised it’s not about getting certified at all. It’s about the learning. It’s a chance to rethink, reimagine and also improve every aspect of your business through the wide reaching lens of the BIA." — Nicoleta Ciobanu, Head of Sustainability, Cooper Parry.
“The accountability factor that B Corp requires in terms of social and environmental responsibility at each level of the business, highlighted to us that this is not a box-ticking exercise and something that we at Diversifying Group wanted to be part of. The process helped us to articulate our work in different ways which raised awareness of how we communicate our work and vision and helped us to better understand where we are on our journey.” — Cynthia Davies, CEO and Founder, Diversifying Group.
87% of B Corps say their customers or clients responded positively when hearing they have achieved B Corp Certification
“We are finding that more and more consumers are aware of what being a B Corp brand means and can’t wait for even more people to join us on the journey.“ - Susan Allen, Co Founder and COO, Here We Flo.
Building a motivated team and setting a firm foundation for growth
Amy Moring is the Co-Founder of Hunter & Gather, which creates nutrient-dense foods free from refined sugars, grains, inflammatory seeds, and vegetable oils.
Who can certify?
You can certify as a B Corp if you operate for profit in a competitive market, and have at least 12 months of operations. Take a look at our eligibility guidance for more information on who can certify.
Why become a B Corp?
How much does it cost?
Access to the B Impact Assessment is free. A one-off submission fee of £250 (+VAT) is payable when you submit your company for certification. Certified B Corporations pay an annual certification fee calculated based on total revenue for the preceding 12 months. This fee starts at £1000 for certified B Corps and scales based on a company's revenue. If you have been operating for less than a year, you can become a Pending B Corp which is £500 (+ VAT). You can see the full pricing schedule here.
How long does it take?
The time involved largely depends on the size and complexity (number of operating locations) of your company. To get a better understanding of timelines, take a look at our certification overview page.