Underrepresented founders offering - B Lab UK

Could your company be the next B Corp?

We’re offering the chance to win free B Corp Certification, and expert support through the application process, to UK businesses underrepresented in the B Corp movement.

Worthstone B Corp Plaque
IMG 7924

What are B Corps?

B Corps are companies that meet high standards of social and environmental performance, transparency and accountability. They also experience improved growth, strong employee engagement and secure new partnerships. 

Women and founders of colour are more likely to run purpose-driven companies. Despite being leaders in this movement, they are underrepresented in the B Corp community. Right now, only 27% of B Corps are women-owned (compared to 33% of UK businesses overall), and only 1 in 13 B Corps are owned by a founder of colour. We also know that LGBTQ+ and disabled leaders are less visible within our movement.

As part of our journey to changing this, we’re offering the chance to win free B Corp Certification, and expert B Leader support through the application process, to UK businesses led by people of colour, women, people with disabilities, and members of the LGBTQ+ community.
Microsoftteams Image (51)
IMG 0275
B Corp giveaway
What are we offering?
  • Free B Corp Certification for 3 years and expert B Leader support to complete your B Impact Assessment for one winner 
  • Free B Leader support for 3 months to seven runner-ups (5 x 1-hour sessions to help you prepare your application)
Eligibility for the giveaway:
  • The entry must be on behalf of a UK company that has been in operation for a minimum of 12 months and has an annual revenue of less than £5 million.
  • The company must qualify for our equity discount, which means it is at least 50% owned by individuals from one or more of the following groups:
    • People of Colour or other under-represented ethnicities
    • Women, trans, or non-binary individuals
    • Individuals with disabilities
    • Members of the LGBTQ+ community 

*To receive the free certification, winners will still be required to meet B Corp eligibility and standards by submitting their B Impact Assessment. Entries from existing B Corps will not be counted.

Why are we offering this?

As part of our journey towards building a more inclusive B Corp movement, we’re offering the chance to win free B Corp Certification and expert B Leader support to UK businesses led by people of colour, women, people with disabilities, and members of the LGBTQ+ community.

How to enter:

This giveaway is no longer open.

2A81ea65 D6f5 4A4a 809E 12B337ac6482

B Corp Certification is right for you if:

  • You have been trading for at least 12 months

  • You are committed to people, planet and profit

  • You want to join a like-minded community of businesses creating positive change

  • You need help standing out from the crowd and communicating your company’s impact

Hear from B Corp founders on what certifying did for their business
Headshots (6)
Attracting new talent and boosting brand visibility

Rupa Wincell is the Founder of Krī Skincare, a minimalist skincare company making products with purpose.

IMG 7567
Gaining a unique edge in a crowded market 

Susan Allen is the COO of Here We Flo, a rapidly growing B Corp with big ambitions and an impressive roster of advisors and investors from Graze, Charlotte Tilbury, Unilever, L'Oreal, M&S, and more.


Check out our playbook to learn about the benefits of B Corp Certification from 7 B Corps.

Meet the B Leaders offering support

B Leaders are experienced sustainability professionals who have been trained to guide businesses through B Corp certification. They are offering their time and expertise to support the winners through the B Corp Certification journey.

  • Profile Photo 190X190
    Alice Elliott

    Junxion Strategy B Leader

    Alice has 20 years of experience as a sustainability and social innovation professional with particular strengths in quickly discerning the merits of a way forward, and galvanising teams around this shared journey.

  • 1
    Jaimie Harris & Paul Coverdale

    The Pollinator

    Jaimie Harris and Paul Coverdale are the co-founders of The Pollinator, a certified Pending B Corp guiding small businesses through the B Corp journey, and serve as the co-chairs for B Local Hampshire. With every endeavour, Jaimie and Paul operate with a simple principle in mind: to ensure every business decision, no matter how small, contributes positively to our world.

  • Profile Photo 190X190 (7)
    Alison Phillips

    Kindred CSR

    I'm a specialist in Community and the Social Values Framework, working with MSMES and large companies to embed sustainability into their business.

  • Profile Photo 190X190 (6)
    Sarah Holloway


    Sarah advises businesses of all sizes on purpose, sustainability and impact. Over the past two decades, she has supported some of the world’s best-known brands - including C&A, Danone, Ella’s Kitchen, Interface, L’Oréal and Unilever - to drive transformative change.

  • Profile Photo 190X190 (5)
    Camilla Barnes

    Better Business. Better World

    Camilla Barnes has been a qualified B Leader since 2017. She is an impact and communications specialist with 12 years’ expertise in international sustainable development and business & innovation. To date, she has supported 24 businesses on their B Corp journeys, 9 of whom have finished their improvements and are now B Corp certified.

  • Profile Photo 190X190 (4)
    Andy Hawkins

    Business On Purpose Limited

    Over the last 3 years I have supported more than 350 companies on their B Corp journey ranging from small start ups to large corporates. Before being a B Leader most of my time was spent in business development and also a 6 year adventure in Africa in community development.

  • Profile Photo 190X190 (3)
    Mehalah Beckett

    Lead Powerful Impact Ltd

    Mehalah Beckett is an Executive Leadership & Business Coach and B Corp Consultant at Lead Powerful Impact Ltd. where she supports impact-driven leaders and sustainably-minded businesses to accelerate their income, influence and impact in the world.

  • Profile Photo 190X190 (2)
    Sophie Brooks

    Fit For Purpose Consultancy Ltd

    Sophie is the Founder and Lead Consultant at Fit for Purpose and has 30 years of experience in sustainability strategy, purpose-building, ESG and communications. Fit for Purpose is an Oxford based consultancy working with businesses to help them evolve, adapt and thrive as we transition to a new, sustainable economy.